Ancient Sands, El Gouna, Egypt

Kenetic International provides product shaping, project management, marketing and sales strategy and aftersales management services for Ancient Sands. We work as an extension of their in-house team and visit the site at least once per month.

We have helped Ancient Sands position themselves in the market place. We have worked alongside their architectural and land planning teams to create a product which will appeal to the target market and have continued to work with them throughout the entire process to facilitate completion of the construction drawings and the commencement of work on site in El Gouna.

In addition, we have conceived and implemented, alongside their in-house sales and marketing team a full strategic solution for the sales and marketing of the project. This includes photography, events and communications planning, social networking and other ad hoc marketing. The project continues to sell successfully.

We also work to deal with aftersales with the team in-house. We liaise with their customers under a white label brand to provide communications to the customers as well as product design based support such as amends and specification selection processes.