How important is your brand in marketing your development?
So you're not Nike, Coca Cola, Google or Amazon. You haven't achieved global brand recognition. Your customers know who you are and a few besides. But your business is still running and you are still selling a handful of homes. So, why do people bother with brand,...
2020 Property Marketing Trends
A number of companies dialed back their property marketing efforts in 2019 as the UK property market stagnated in the face of the continued uncertainty over Brexit. Already 2020 has shown the sprouting of green shoots with some stimulation of the market in the...
Tourism Trends 2017 First Half Year
Tourism Trends H1 2017: The Year So Far Global tourism continues to increase as evidenced by the results in the first months of 2017. Tourism accounts for over 10% of the worlds GDP and 1/10 global jobs. According to the WTTC, the contribution of tourism to global GDP...
Stop your Real Estate Blog from Being A Waste of Time
Stop your Real Estate Blog from Being A Waste of Time Wherever you look online, you can find a plethora of generic advice about blogs, content curation and other content based marketing techniques aimed to drive traffic to your website that will in turn cause website...
Top Resort Projects
Our Selection of the Top Resort Projects from Around the World There are some incredible resorts throughout the world which have innovative architecture or layouts or unique facilities that make them truly stand out. Here is our pick of the best resort projects and...
PropTech: The Adoption of Technology in a Conservative Real Estate Industry
Let’s be honest, real estate professionals are not exactly known to embrace change and technological advances. If anything, property developers are the ‘daring’ of the sector, but even they prefer to stick with the tried and tested. Finally, in 2017, it...
What Types of Survey Should Homebuyers Get?
Purchasing a house is a thrilling moment and you mustn’t let your excitement cloud your next steps. A survey will help you determine if the property is worth your opening offer. Nowadays, people know how to present their property in the best light. So, if...
Get the Most out of Property Exhibitions
Property exhibitions can be an excellent opportunity for developers and agents to get in front of prospective investors and lifestyle purchasers. An exhibition affords an investor an opportunity to collect information about a number of opportunities all in...
The Importance of Good Photography in Real Estate Marketing
Using good real estate photography is what separates the boys from the men. The photographs that you use say something about your company, the real estate offering you provide and the individuals who work for the company. Today more than ever, we are...
Tourism Results 2016
The touristic appeal of a country and the strength of its tourist industry can often run parallel with the appeal of holiday homes and resort developments in the destination. Property investor groups and tourist groups are often a direct mirror, so...
Golf Real Estate Development: Costs vs Value Added
Golf Course Touristic & Residential Development: Weighing the Costs against the Value Added Today, there are a whopping 33,161 golf facilities in 208 of the world’s 245 countries. Demand for golf continues to grow and further supply of golf courses is...
8 Secrets to Selling over the Phone.
With all the social selling and digital lead articles out there, you could be forgiven for thinking that no one uses a telephone for its original purpose anymore. Selling over the phone is a way of selling looked at with derision by the new breed of sales...
Protecting your Customers will Help You Sell
Build your Developer Credibility: There is no Smoke without Fire Developers of off-plan real estate can often be treated with suspicion by prospective buyers. Developer credibility is therefore key for successful sales. There is very little in the way of...
How Does Your Garden Grow your Investment?
Gardens and Landscaping How do gardens and landscaping as a development feature can add value to projects and individual properties? There is no doubt that adding gardens and landscaping to a development project makes an environment substantially more appealing for...
The Wellness Concept: Adding Value to Resort Development
Wellness in Real Estate Development Only a few years ago wellness as a concept was considered the ground of hippy 60s and 70s throwbacks. It was considered to have relatively intangible benefits (or at least unstudied benefits) and a small and unprofitable demand. But...
2017 Property Exhibitions: July – December
If you’re an overseas property developer, property exhibitions can provide an excellent way to get in front of potential investors. We have collated a list of shows where property developers can get some face to face time with consumers or institutional investors....
One Year Since Brexit Referendum: What Impact Has Brexit Had on the Residential Property Industry
This time last year, the British public headed to the polls and decided that the European Union simply wasn’t benefitting the country anymore. The result may have been close, but it was final. Article 50 has now been triggered (just three months ago) and a year after...
Fly-to-Let Holiday Properties: The Do’s and Don’ts
Many people buying a property overseas want to generate rental income when they are not using it. Some property owners informally lend it to friends for some extra cash, while others use official lettings agencies and others leaseback to developers if there are...
Stop Throwing Money Down the Drain: Using Wastewater to Add Value to Residential and Resort Development
According to the United Nations, over 80% of wastewater across the world from our homes and cities flows back into nature without being treated or reused. This in turn pollutes the environment, causes loss of valuable nutrients and poses a risk to public health. By...
Customer Service Guide Tips for Dealing with Customers
Kenetic announce the release of our guide to customer service for property developers. This guide addresses the common issues faced by customers of residential and resort development projects, and explains why a culture of customer service excellence will transform...
Do Tennis Facilities Add Value to Development?
Conventional wisdom suggests that adding facilities to a development project will add value to the development project. This is why many developers spend money to add facilities that they think will enable them to charge more for their property or that will appeal to...
The Pros and Cons of Rental Guarantees
There is often fierce debate about the validity and value of rental guarantees as an incentive for property investors. Some investors and developers steer clear of them all together believing them to be a misrepresentation of the product and a hoodwinking of customers...
Donald Trump is President of the USA. What might this mean for the International Property Market?
On the 20th January next year, Donald Trump will take his place as the 45th President of the United States. This highly contentious and indeed close election which concluded in the early hours of this morning has divided the country almost straight down the middle....
Avoiding Tumbleweed in Large Resort Developments
Making sure a development resort project is full of life is one of the most essential considerations when preparing and implementing a strategy for a resort development. No one wants to invest or live in a project which is empty. Empty resorts are often the case if...
Global Tourist Arrivals Up for First Half Year of 2016
The half year results on global tourism have been released by the UNWTO showing an increase in of 21 million visitors to 561 million tourist arrivals in the first six month of 2016 as compared to the same period in 2015. This was an increase of 4% year on year....
Inspection Trips: Valuable Tool or Free Holiday?
Written by Martine Trebucq Often our clients feel quite conflicted about inspection trips and what they add to the marketing and sales process. The concerns that they typically voice is that inspection trips are just a way for freeloaders to have a nice holiday. It's...
5 Hacks for Customer Service Professionals
In honour of customer service week, check out some of our favourite customer service hacks for property development companies and agents. Hack #1: Create Newsletters Create and distribute regular newsletters with valid product updates, development progress and...
7 Deadly Sins of Property Investors
We regularly see property investors make some very obvious mistakes when investing in property. So to help you avoid these mistakes here are the Seven Deadly Sins of property investors. 7 deadly sins of property investors from Kenetic International Greed Aiming for a...
Why Research is the Most Important Tool for Property Professionals & Investors
When you're a property professional or an investor, understanding the property market and the law where you want to develop or purchase a property will help you avoid costly mistakes. Developers, agents and investors alike should research when determining if a...
9 Exit Strategy Hacks: Know How to Get Out Before You Get In
I recently read an article by a fairly prominent business commentator, who shall remain nameless, but who to my horror stated that when he was investing he truly disliked when he was pitched with the exit strategy. While I can understand his 'disdain' for the how to...