Concept & Product Development

Developing a product that sells is not about gimmicks and flashy headlines. We work with you to create a product that works now and into the future. By putting the right foundations in place, you will find that your product will automatically have a head start in the marketplace.

We investigate the project possibilities from start to finish, establishing the feasibility of each in the market.Kenetic International examine all options in relation to development sales, post development operation and ascertain the target market. We advise on all aspects of development from contractor appointment to unit mix, product incentives, specification, build methodology, project management requirements and much more.

We are skilled at creating innovative product solutions which are market driven. Our research capability backs up our product shaping work. In the research stage we carefully analyse the competition you will face. Through product development, we endeavour to differentiate your product from that of your competitors. Our competitor and market research also provides a strong basis for pricing analysis and recommendations based on market trends, whilst taking into account construction and management overheads.

In some cases Kenetic takes the lead consultant role, pulling together consulting teams on behalf of clients. In other cases we bring our specific skills and expertise to a team led by others.

We can create a product shaping report considering all the possible variables and continue to work with you throughout the lifetime of the project to update the product and destination plan in line with any changes in the market.