Al Fanar Hotel & Residences
Kenetic International worked with Muriya for the strategy and design of a residential wing of the Al Fanar Hotel in order to attract investment into the project in support of the construction needs. We created an apart hotel / sale and leaseback concept where the hotel operator, Orascom Hotels Management, would lease the residential suites as an extension of the hotel accommodation in the main building providing a strong return for investors.
Together with the team at Muriya we created a product which would appeal to an international market and during a pre-launch phase which coincided with Khareef (the Monsoon season with high tourism) succeeded in generating a bulk sale of approximately $10 million as well as additional sales with an approximate value of $2 million until our product development and strategic set up involvement came to an end.
Client
- Muriya
Project Location
- Salalah Beach, Oman
Key Facts
- Hotel & Residential project
- 139 Residential Apartment and Penthouse Suites
- USD 36 million GDV
- Project started 2014
- Project delivery early 2016
How our work generated over $10million in sales
Strong Brand Creation
Kenetic created a brand for Al Fanar which embodied the luxury element of the resort project and then continued to run the brand concept throughout a range of materials created for the project from floor plans to brochures and office branding.
Pre-Launch Offer
Kenetic created a pre-launch incentive for customers with a 7% guaranteed annual return for three years and just 1% down payment to secure a unit.
Rental Structure
Kenetic created a simplistic rental structure to easily divide income between pooled units to ensure equitable and fair division of income from the resort operation for purchasers of property making this project really stand apart from other apart hotel schemes.
Feasibility & Pricing
Kenetic undertook the preliminary feasibility assessment of the residential facet of the resort and compiled a financial study to assess the broad design, construction and sales costs as well as needed turnover before undertaking the pricing of the project units.
What’s going on at Al Fanar?
Al Fanar Project Opens
This month will see the grand opening of Al Fanar Hotel & Residences. After an official launch on the 7th February, the four star hotel will welcome guests from the 10th February 2016. A few finishing touches are being put to the residential wing and so the Al...
Kenetic Create Lifestyle Brochure for Al Fanar
Kenetic International have put together a lifestyle brochure and a floorplan brochure for Al Fanar to support the sales arm in completing sales and as a basis for a future planned sales website for the project. The brochure focuses on the touristic offering at Al...
Kenetic Create Legal Documents for Bulk Buyer at Al Fanar
In consultation with the sales team at Al Fanar, Kenetic put together a legal agreement for an anonymous purchaser at Al Fanar who has purchased numerous units with a value just under US$ 10 million as a result of the pre-launch opportunity designed by Kenetic. We put...
Kenetic Create Logo and Brand for Fanar
From the name selected by the Senior Management of Muriya, Kenetic have created a brand for the project which will be called Fanar, meaning lighthouse in Arabic. The Kenetic International team created four initial logo options all based on a conceptual approach around...
Kenetic Appointed to Develop Residential Resort Product in Oman
Muriya, a joint venture between two large construction and development companies, Orascom Development Holding (Switzerland) and Omran (The Omani Government master developer), have appointed Kenetic International to shape a new residential product in their town...