Ancient Sands Resort
A mixed use resort project of 2.1 million square meters with apartments, townhouses and villas surrounding an 18-hole golf course.
Ancient Sands Resort
Kenetic International have been involved in this project since from its conception, developing the project strategy and business plan, undertaking all the marketing and generating sales networks, managing the construction and aftersales and facilitating the pre-opening of the hotel and resort operation.
We conceived a project with a central hub containing apartments and facilities to create a real heart to the resort to be full of life. To avoid the resort being ‘dead’ and without residents, a problem typical with second home residential resorts, we conceived an innovative rental programme to operate the residential units in the central hub in the style of a hotel guaranteeing revenue for property owners in addition to keeping the area busy and bustling.
Despite the challenges of the launch coinciding with the financial crash of 2008 and the later 2012 Egyptian Revolution and Arab Spring, the first phase of this exciting development was delivered at the beginning of 2014 and operation of the resort commenced in the same year. The hotel opened in 2016, but advance operation of the resort and rental management programme has been active since early 2015.
How we made this project a success
Kenetic created the full business plan for the Ancient Sands project including assessment of the project feasibility and financials. We began by undertaking research on the market, competitors (locally and internationally), ascertaining positioning and target market as well as any facilities deficiency in the local region. We were also instrumental in forming the joint venture between the two development parties after the business planning was complete.
Our marketing input
Digital Marketing Management
Over an eight year period, we have created with marketing suppliers three websites for Ancient Sands, with the latest, which went live in June 2015 a fully responsive, technologically up to date offering designed to promote both the hotel operation and the real estate offering. We have also managed the social media of Ancient Sands on Facebook, Twitter, Pinterest, Google + and other online medium throughout the lifespan of the development.
What’s going on at Ancient Sands?
The room signs have been installed at Ancient Sands this week by our dedicated signage supplier. Kenetic undertook a site review with the supplier to select the best locations for the room signs. Further directional signage is due to be ordered by the Ancient Sands in...
After signing the agreement for the space in January 2016 facilitated by Kenetic International, Filip Belgian Hair & Beauty Salon has opened its doors at Ancient Sands. The provider was sourced and selected in accordance with the policy set for Ancient Sands of...
Kenetic have selected and placed the order for the brand new room number signs at Ancient Sands. To complement the colour palette at the project a dark wood with a white plastic with the number die cut through has been selected. We think that they're top notch. The...
With the change in strategy for Building 4 at Ancient Sands Resort, Kenetic identified a gap in the development. A large area to be developed at a later date was left simply as sand. Kenetic International working alongside the El Gouna landscaping implementation team...
As part of our attempts to increase bookings and exposure for Ancient Sands Resort in its pre-opening phase, Kenetic International have put together an provided information for the inclusion of Ancient Sands on Booking.com, one of the world's leading booking engines...
The selection of the final F,F& E and O,S & E Items to procure for the Ancient Sands properties and hotel occurred yesterday in Cairo. The Orascom procurement team have sourced a range of samples according to the brief provided by Kenetic International and...
I have employed Martine Trebucq at Kenetic for the last 8 years as the lead development consultant for Ancient Sands Golf Resort. I have never worked with a more self motivated, dedicated, loyal and competent executive. She became my right arm, got involved in all aspects of the project, as if it was her own, and I can honestly say we could not have achieved the success we’ve had without her. I would recommend her without reservation.