Freedom Bay

A hotel and residential resort operated by Six Senses at the foot of the majestic Piton Mountains in Saint Lucia.

Freedom Bay, St Lucia

Freedom Bay is a mixed use resort development project at the foot of the majestic Piton’s in St Lucia. The resort development will include Six Senses hotel with 29  one and two-bedroom hotel villas in addition to an exclusive private residential estate of 50 three and four bedroom super luxury villas and 94 apartments. Hotel facilities will include three restaurants, lair, library, chill-out and cocktail bars, epicure deli, marine jetty, tennis club, diving school and rainforest spa and a wellness centre built around a natural waterfall.

Kenetic International worked with owners of Freedom Bay, Affinity Real Estate Private Equity to collaborate with their appointed marketing agency and also to generate a global sales network for the properties at the project to expand their introducers. We collaborated with the developer team to compile a sales manual for the agent network. We also supported on social media interactions for the development as well as the collation and provision of newsletter content about the project to the marketing agency.

Residential Project Resort Project Hotel Project   Swimming Pool Food & Beverage Outlets  Retail Outlets

Client
  • Affinity Real Estate
Project Location
  • Saint Lucia
Key Facts
  • Hotel & Residential project
  • Villa Only Hotel Keys
  • Mixed Use: Facilities including restaurants and leisure
  • Project started 2013
  • Project delivery early 2017

Save

Save

Save

Save

How our work expanded the developer agency network

Targetted Approach

Kenetic selected from our network of agents the most appropriate agencies to represent the Freedom Bay product. In addition we generated some new agency contacts to meet the needs for the property disposals.

i

Sales Manual

We wrote and organised a sales manual for agents to act as the primary reference source for questions not included in the marketing collateral to facilitate the easy answering of questions relating to the properties.

Z

Reporting

We compiled a weekly report on sales statistics for the whole organisation in addition to agent approaches and new sign ups in order to keep the full team abreast of developments.

What’s going on at Freedom Bay?

How important is your brand in marketing your development?

How important is your brand in marketing your development?

So you're not Nike, Coca Cola, Google or Amazon. You haven't achieved global brand recognition. Your customers know who you are and a few besides. But your business is still running and you are still selling a handful of homes. So, why do people bother with brand,...

2020 Property Marketing Trends

2020 Property Marketing Trends

A number of companies dialed back their property marketing efforts in 2019 as the UK property market stagnated in the face of the continued uncertainty over Brexit. Already 2020 has shown the sprouting of green shoots with some stimulation of the market in the...

Save

Pin It on Pinterest