The Plantation, Bahia, Brazil
Located on the coast, the Plantation was an exciting development project offering land plots on which customers could purchase the land and then could construct their own property on the plot either selecting from available architectural options or designing their own.
Kenetic International provided marketing services for this exciting project, working with a team of designers to compile a brand and marketing materials for the project. We worked on this project with exclusive sales agents, at the time, Colliers International who achieved some exciting sales successes for the development.
Client
- NS Plantation
Project Location
- Bahia, Brazil
Key Facts
- Residential Self Build project
- 65 Lots divided into individual plots
- GBP 16.8 million GDV (land with planning only)
- Project started 2006
How we set up the Plantation for launch and sale
Created Brand and Name
Kenetic worked with a team of designers to name the project the Plantation and then created a brand logo intended to send the message of a relaxed eco resort opportunity on the untouched Discovery Coast.
Investment Research
We undertook a range of research for presentation to prospective buyers utilising the legal team of the developer. The result was an investment memorandum filled with information from economic statistics to tourism information, purchase costs for the project, exit costs and strategies and much more.
Brochure
We undertook the creative management and content provision and curation for the Plantation Brochure. This included overseeing the implementation of the site plan drawing as well as the printing process for the brochure.
What’s going on at the Plantation?
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