A solid and viable marketing strategy is the cornerstone of a good development. You can build the best product in the world, but if there is no one to buy it or know about it, developing it is somewhat counterproductive. We create the marketing strategy as part of the product development process to ensure the success of your project.
Once the marketing strategy has been determined, it needs to be rolled out as intended with creative direction and in a cohesive manner fully project managed. You wouldn’t leave your development without project management as a whole and the same should apply to your marketing. Kenetic can put in place the implementation channels and project manage this for the different components of the marketing strategy and establish targets in order that you can measure the success of the marketing program.
As the strategy is updated so should be the implementation channels. Kenetic can facilitate the marketing for your development, from big to small, starting with branding through to photography, brochure design, website construction, list building and so on. We focus marketing with call to actions or brand building impetus generating inquiries.
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Let us analyse your marketing and see where you can exploit existing opportunities and create new ones.
“Marketing without design is lifeless, and design without marketing is mute”
What marketing services can we manage?
We can create a viable brand for your development in conjunction with our partner marketing agencies.
Brochures & Flyers
We will create brochures and flyers with a strong call to action or brand building purpose.
Photography and Video
Photography and video will be your most important marketing assets. We will creatively direct suppliers to ensure a cohesive approach.
Most customers now begin their search for overseas property online. A website is an essential tool to ensure that you can be seen and your customers can get the information they need.
Social media is a great way to communicate with your customers and can allow natural introductions to your brand and product when used optimally.
We will help you build a list and then utilise that list to get the best return from it.
Kenetic can create an events and exhibitions programme designed to put you face to face with your target market.
We can create advertising programmes to generate enquiries. This can be in traditional or other media depending on what best suits the purpose.
A mobile app is a great way to always be in someones field of vision. We can work to create an app to help both marketing and your sales team.
Creative Property Marketing E-Book
Creating a a creative and yet measurable property marketing campaign is something of an art. Learn how to do it yourself. Our e-book by Kenetic CEO Martine Trebucq provides insights into creating marketing campaigns gleaned while compiling over 50 projects across the globe.
Secrets of Property Marketing e-book will be out December 2016 and will retail at £6.98.
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